Wednesday, May 24, 2017

Blockstack and Real Estate

It’s not secret real estate is one of the first adopters of many technologies.

For the early adopters, there’s a new technology you should start thinking about.

The Blockstack:

Blockstack is a new decentralized internet where users own their data and apps run locally. A browser portal is all that’s needed to get started.

Many tech founders reading here probably already read AVC, which is where I heard about it. The fact that Union Square Ventures invested in Blockstack is a pretty good indicator they are on to something interesting.

From the Blockstack blog:

Imagine a world where people don’t have property rights. In this world, you cannot own a house, and all your belongings are kept in a storage facility owned by a few corporations. And in this world, walking into any store or theater implies that you disclose all your personal information, places you’ve been, other things you’ve bought to the business owners. You are tracked 24/7, your belongings are stolen from storage facilities, and you can’t do anything about it.

Most of us would not stand for this in our real, everyday lives. But on the internet, we tolerate and even expect it. We become dependent on nameless, faceless, remote parties just by connecting. On the internet, we are powerless. Our existence on the internet is defined by others, whether that other be a mega-corporation or a government.

I 100% agree with their assessment. Eventually, the average consumer will understand what tech insiders have known for years. Virtually everything you do online is tracked, and bought and sold — and resold. Unless you’re PAYING for the service you’re using, which consumers don’t generally do. That said, solving those issues is easier said than done. Network effects need to take effect, in a big way. There needs to be an “aha” moment for the average consumer.

How might the Blockstack be used?

I have to image something interesting could be built related to the history of the home. There’s compelling opportunities related to putting buyers and sellers in control of their information (no one has solved the next big consumer win yet). Were it possible for a buyer or seller to use a range of online real estate services/tools/websites/apps — and associate financing information as well as personal preferences — without agents/brokers knowing exactly who they are, there would certainly be interest. Anyone who has done online lead generation has seen bogus email addresses, names, and phone numbers submitted in forms and registrations.

Any developers planning to put ideas to code?

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