Marketers, don’t underestimate the power mothers hold.
New data from SCG Advertising and Public Relations show that the consumer group is a powerful audience in the digital economy.
SCG executive vice president Michael Cherenson calls moms “an economic juggernaut, affecting huge segments of the market and driving many of the most important buying decisions.
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The agency surveyed 250 moms, and revealed a significant percentage of moms who say they’re the primary decision maker in purchasing a variety of products:
- Food and beverages (92.3 percent)
- healthcare (60.2 percent)
- Education (68.8 percent)
- Travel and hospitality (76.9 percent)
- Appliances (64 percent)
The report also showed that nearly 70 percent of them spend up to four hours per day on social networks. Facebook was the top network (77 percent), and mobile phones were the most popular device to access these networks (75 percent).
For more on moms and their buying power, check out the SCG infographic below that provides more context and data from the study:
from PR Daily News Feed http://ift.tt/2vf5X1l
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