Monday, August 14, 2017

Tiki, Red Wings and GoDaddy distance themselves from Charlottesville protesters

Over the weekend, several brand managers scrambled to respond to the violence and hatred sparked by protests in Charlottesville, Virginia.

The New York Times reported:

White nationalists gathered on Saturday for a “Unite the Right” march in Charlottesville, where they were met by counterprotesters. Taunting led to shoving, which escalated into brawling. Then, around 1:45 p.m., a car plowed into another vehicle near a group of counterprotesters, creating a chain reaction that sent people flying. (Initial reports said the car had run directly into the crowd.)

One person was killed and 19 injured after the vehicle struck the counterprotesters.

“In total, at least 34 people were wounded in the clashes, and Gov. Terry McAuliffe of Virginia declared a state of emergency,” the Times reported.

Though this might seem like an incident in which PR and corporate communications pros would opt to remain silent, some organizations were forced into the spotlight.

CNN reported:

White nationalists descended Friday night on the University of Virginia campus with burning tiki torches—lending a distinctly but likely unintentional Polynesian aura to a white nationalist group's march.

It didn’t take long for Tiki Brand to distance itself from the protests, denouncing the white nationalists’ actions:

Tiki Brand wasn’t the only organization that fired up its crisis communications response as the protests in Charlottesville turned increasingly violent.

[RELATED: Keep your cool in a crisis with these tips.]

CNN reported:

Photos on social media showed members of the Detroit Right Wings holding crude rectangular shields, with "their" logo.

The only difference between the Red Wings and Right Wings logos? The spokes of the tire that is the center of the logo: the Right Wings logo has them resembling the lightning bolts of the Schutzstaffel—Hitler's SS force.

Detroit Free Press reported:

The signs, which showed the team’s winged-wheel logo spokes altered to look more like swastikas, sparked outrage in the National Hockey League and among social media users.

The Detroit Red Wings shared the following statement through its social media profiles:

The National Hockey League also released a statement saying the logo use went against the organization’s “value of inclusiveness”:

We are obviously outraged by the irresponsible and improper use of our intellectual property as seen this weekend in Charlottesville, Va. This specific use is directly contrary to the value of inclusiveness that our League prioritizes and champions. We will take immediate and all necessary steps to insure the use is discontinued as promptly as possible, and will vigorously pursue other remedies, as appropriate.

The Detroit Free Press reported:

It was unclear who or what group was carrying the modified Red Wings logos but the hockey fan site Russian Machine Never Breaks attributed the logo use to "aMichigan-based group of Identitarians," known as the Detroit RightWings.

The Free Press could not confirm Saturday if the Detroit Right Wings were actually the group in attendance in Charlottesville. Requests for comment on the Twitter page carrying the Detroit Right Wings name and the same modified Red Wings logo were not replied to Saturday afternoon. The Twitter account, which had 25 tweets on it, 69 followers and 41 accounts it followed, was closed later Saturday.

GoDaddy also announced that it was banning a neo-Nazi website that touts white nationalists’ messages from using its service.

On Sunday, the website-hosting organization replied to a Twitter user and said that the Daily Stormer had violated the organization’s terms of service:

The decision came after the Daily Stormer published an article about Heather Heyer, who was killed in Charlottesville on Saturday.

The Washington Post reported:

Heyer was among the hundreds who had turned out to protest the rally being held by white supremacist groups, including neo-Nazis and Ku Klux Klan members. The suspect, James Alex Fields Jr., 20, of Ohio, has been charged with one count of second-degree murder, three counts of malicious wounding and another count related to the hit-and-run, police said.

GoDaddy spokesman Dan Race confirmed the move in an email to the Post:

“Given The Daily Stormer’s latest article comes on the immediate heels of a violent act, we believe this type of article could incite additional violence, which violates our terms of service,” Race wrote in the email.

The statements by each of these organizations stands in contrast to President Donald Trump’s statement about the protests in Charlottesville:

We condemn in the strongest possible terms this egregious display of hatred, bigotry, and violence on many sides. On many sides.

Business Insider reported:

Many critics—including Republicans—slammed Trump for not explicitly calling out the white nationalists in Virginia, noting that one woman was killed when a car drove into a crowd of counter-protesters, and calling it a "terror attack."

Trump's statement sparked a chain of messages sent "on background" to reporters in which officials tried to explain the president's vague statement, though none agreed to attach their names to the comments.

Some were surprised that an organization such as Tiki Brand would need to issue a crisis response due to political protests:

However, PR and corporate communications pros should be aware of the increasing need to be vigilant in scanning the horizon for possible threats to an organization’s reputation, especially in a time when politicians and organizations are being criticized for not taking a stand on political and societal issues.

For GoDaddy in particular, the move also answers those who lashed out previously because the organization allowed such sites as the Daily Stormer to have a domain name through its service.

TechCrunch reported:

GoDaddy only provides the domain for Daily Stormer and does not host the site, which calls itself “The World’s Most Genocidal Republican Website.” While GoDaddy’s action is laudable, it’s also important to note that activists, including the Southern Poverty Law Center, began calling on GoDaddy to stop providing Daily Stormer’s domain severa lmonths ago.

Mashable reported:

GoDaddy has been under fire for months for its perceived failure to take down DailyStormer.com, a website that has published articles that could be characterized as racist or anti-Semitic.

Last month, GoDaddy told The Daily Beast that the content on websites such as the Daily Stormer didn’t breach its terms of service, even though the organization “detest[ed] the sentiment” that they published:

GoDaddy, the largest domain registrar in the world, has defended its decision to provide a privacy service—designed to shield contact information from the public—to The Daily Stormer, AltRight.com, and several other white-nationalist and neo-Nazi sites, despite warning customers in literal bold type to “not even think about using our service” to partake in “morally offensive activity.”

… Ben Butler, GoDaddy’s director of network abuse, told The Daily Beast that this latest Daily Stormer article did not breach Domains by Proxy’s terms. “We do not see a reason to take any action under our terms of service as [the article] does not promote or encourage violence against people. While we detest the sentiment of this site and the article in question, we support First Amendment rights and, similar to the principles of free speech, that sometimes means allowing such tasteless, ignorant content.”

TechCrunch reported:

GoDaddy joins Airbnb and Twilio as tech companies taking action aimed at combatting hate speech in reaction to the Unite the Right rally. Airbnb deactivated the accounts of several users who were planning to attend the event, while cloud communications platform Twilio CEO Jeff Lawson said it will add “an explicit prohibition of hate speech” in the company’s acceptable use policy this week.



from PR Daily News Feed http://ift.tt/2w6OI4R

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