Yves Saint Laurent is facing heavy criticism for its latest poster ad campaign that many say crosses a line.
In one poster, a thin model wearing a leotard is bent over a stool wearing high-heel roller skates. In the other, a woman—also in roller skates—is featured wearing a fur coat and fishnet stockings from a between-the-legs angle.
The posters in question made their rounds on social media:
@YSL Tout y est : culture du #viol, #soumission, #objectivation, #infantilisation invisibilisation et invitation à l'#anorexie ! http://pic.twitter.com/ozBDHQKtrL
— sophiasept (@sophiasept) March 4, 2017
Wtf ! 😧 Women are not objects ! #YSLRetireTaPubDegradante http://pic.twitter.com/89Lzm6jkuE
— almost perfect (@Frenchie_Karyn) March 4, 2017
@KeringForWomen is this the image you want for women in 2017???😱
— Merete Buljo (@MereteBuljo) March 4, 2017
Please stop this campaign immediately!!! ⛔️ #YSLRetireTaPubDegradante @YSL https://t.co/FDfbOqOAzI
Several have called for the ads to be pulled, including France’s advertising authority. One French official said the images were tantamount to “incitement to rape.” The advertising authority bans ads depicting “degrading and humiliating representations of people.”
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The advertising authority’s director, Stephane Martin, told Agence France-Presse: “I am not sure that (Saint Laurent’s) female clients would like to be associated with these images.”
He added:
We had a similar type of porno chic (in fashion advertising) a decade ago, and here we have it coming back again, which isn’t acceptable.
A French women’s advocacy group, Osez le feminism, also called for the campaign to be pulled.
Brand managers for Saint Laurent has yet to respond to the criticism, but Martin told reporters that his organization plans to meet with the fashion brand this week.
(Image via)from PR Daily News Feed http://ift.tt/2mTT4bv
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