McDonald’s marketers have worked hard to turn around the brand’s unhealthy image.
Brand managers even seemed to have righted the ship somewhat thanks mainly to adding breakfast to its all-day menu (although sales dipped again last quarter).
Still, its quest continues to become more environmentally conscious and meet health-minded consumers' growing demands.
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There’s just one problem: Every time McDonald’s announces that it will remove an ingredient from its lineup, it makes consumers say, “My God ... I’ve been eating that?”
Here are the latest omissions from McDonald’s ingredient list:
- Sandwich buns will no longer be made with high fructose corn syrup.
- Chicken McNuggets (and some breakfast items) will no longer contain artificial preservatives.
- McDonald’s is pushing up the date to stop using chickens raised on antibiotics.
After facing increased competition over the past few years from fast-casual restaurants that rely on simple and responsibly sourced ingredients, McDonald’s has made it a goal to follow suit and address customer demand in this area.
From The Wall Street Journal:
Mike Andres, president of McDonald’s U.S. operations, said the “sweeping change” will affect 50 percent of the menu. McDonald’s is in the midst of an attempted turnaround designed to satisfy diners who have asked it to do away with ingredients including high-fructose corn syrup, which some research suggests may cause weight gain and diabetes.
There have been some hiccups along the way, including a widely panned video series that took people behind the scenes to show how the company was processing menu items.
Though this is a step froward for the brand, perhaps McDonald’s would better serve itself—and ease customers’ minds—by announcing it will stop using unnatural ingredients altogether. Otherwise, consumers may be hearing about these piecemeal changes for quite some time.
The WSJ reports that at a press event on Monday, McDonald’s supply chain chief, Marion Gross, said it takes time to make changes at a company with 14,000 U.S. restaurants.
“It’s been a journey,” she told reporters.
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