Facebook has a message for advertisers with slow website load times: Speed up, or else.
The social media behemoth published a post on its Facebook Business News site that lays out its plan to help mobile advertisers improve their site speed. Those who fail to keep up will start to see their ads served to fewer mobile users.
From Facebook:
Many businesses haven’t optimized their website for mobile yet and still have very slow loading times. This can lead to negative experiences for people, and problems for businesses such as site abandonment, missed business objectives and inaccurate measurement.
Facebook backed up its claims by citing a report from Aberdeen Group that showed 40 percent of website visitors left a site after a loading delay of three seconds.
Facebook will improve site load times by way of “prefetching” those advertisers’ sites.
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The company will also offer services such as Canvas, which it says “enables businesses to share their stories in a beautiful, immersive way. And it loads quickly, as much as 10 times faster than standard mobile web.”
Rival Google has also been urging its advertisers to speed up mobile sites. Facebook is offering a series of tips for advertisers to improve mobile site performance.
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