It’s highly regulated and often dry, but it’s certainly necessary. It’s also changed a ton over the years.
Before the internet, investors had to rely on newspapers, stock brokers and their own due diligence to decide which stocks to purchase.
Today, websites like TD Ameritrade and Fidelity enable you get stock quotes in real time—and also buy and purchase them. There are even apps such as Robinhood that let you make completely free trades.
Beyond that, there’s plenty more that companies can do to assure investors that their stock is a good play. You can go modern with your website and boost your social media presence (80 percent of institutional investors use online platforms as part of their regular work flow).
RELATED: Learn to produce newscast-ready video and B-roll that media notice and fans share.
Brand managers can also position their companies and clients as experts in their broader industries through curation and content marketing efforts.
Looking for a guide on navigating the modern era of investor relations? Dajino Resources compiled several tips on how communications pros can improve their efforts. Check them out in the infographic below:
from PR Daily News Feed http://ift.tt/2dbOyMI
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