Lucky for you, the British comedy has come to the big screen.
The series and the movie, for those unfamiliar or needing a refresher, center on Edina (Eddy) Monsoon (played by Jennifer Saunders), owner of a London fashion PR firm, Monsoon PR. Her best friend and partner in crime, Patsy (Pats) Stone (played by Joanna Lumley) works—and I use this term loosely—as an editor for a large fashion magazine.
The team of Eddy and Pats tackle the world of fashion, celebrities, PR events and the like with a style and vigor unlike any other. Their escapades take them on a roller-coaster ride of mishaps and comical blunders landing them in hilarious predicaments. With a cohort of equally incompetent people surrounding them, they manage to complete the tasks at hand and somehow find success at the end of each adventure.
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Below are some great lessons all PR pros can learn from the ladies of Ab Fab:
Setting up a crisis PR plan
Whether you’re planning a campaign or dealing with journalists in response to negative news, you must be prepared. The worst place to find yourself is having to stickhandle around the situation at the last minute.
Pitching your story
Journalists get bombarded with story ideas. PR pros have to know which stories to pitch and to whom. Trying to “sell” your client’s story to the wrong journalist not only will waste everyone’s time, but it will also land you on their blacklist. Do your research beforehand to discover who in the media is writing about your content and how they want to be pitched.
Preparing for a TV interview
If you’re fortunate enough to land your client a television interview, you must ensure they’re the best person to represent the brand on that medium. The spokesperson must be comfortable on camera, have all the necessary information at hand and be able to respond to questions with confidence.
Building a winning team
No PR professional works in a bubble, and the team around you is vital to the success of any campaign or initiative. Surround yourself with a confident team of people who understand the client, their business and the rules of engagement.
Whitney Zelmer is a PR pro and contributor to MediaMiser. A version of this article originally appeared on the company’s blog.
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