It’s not every day you get to slide down the side of a skyscraper in a glass tube suspended 1,000 feet in the air. One company has made this a reality atop one of Los Angeles’ most-recognized towers.
L.A.’s U.S. Bank Tower has long enjoyed fame thanks to a variety of pop culture cameos. Audiences of the original Independence Day will recognize it from the scene featuring eager E.T. fans dancing and waving signs on its rooftop, hoping to catch a close encounter.
But now, the 72-story building in downtown L.A. is gaining new visibility with its recent face lift.
The iconic tower, still referred to by many Angelenos as the Library Tower, was built in the 80s and purchased a few years ago by Overseas Union Enterprise Limited (OUE) with a goal of transforming the tower into a popular tourist attraction.
The renovations are now complete. A few weeks ago, OUE Skyspace LA celebrated the official grand opening of the state’s tallest open-air observation deck and Skyslide with a block party and numerous festivities.
“With its 1,000-foot-high observation deck and one-of-a-kind Skyslide, OUE Skyspace LA welcomed approximately 10,000 people for our grand opening weekend,” says OUE’s Lucy Rumantir, President & Chief Executive Officer, The Americas in the multimedia press release honoring the celebration. “We are so proud to have finally opened our doors to guests from around the world to celebrate what is sure to become an iconic California landmark.”
To highlight the event and help promote the tower as a year-round tourist attraction, OUE launched a multichannel marketing campaign with an eye-catching multimedia news release.
The grand opening celebration included a ribbon-cutting ceremony, inaugural Skyslide rides, performances from Snoop Dogg and others, and a pyrotechnics finale.
Even if you weren’t one of the 10,000 people who attended the opening ceremony or 20,000+ people who attended the block party festivities, you can experience the tower in all its glory thanks to the photos and videos featured prominently within the press release.
By housing a variety of assets in the multimedia news release, OUE makes it easy for media, tourists and other audiences to check out construction of the observation deck and slide, the pyrotechnics show, and interviews with guests who rode the Skyslide. After watching people enjoying the slide, I’m very tempted to click the release’s Get Tickets button!
Visuals, and video in particular, can create engaging personal experiences for your audience, helping to drive discoverability and ultimately convert customers. And events like the opening of OUE Skyspace LA offer excellent visual storytelling opportunities.
The key is filming, editing and distributing a video that elicits emotion and drives action.
In our Video Production Boot Camp, we walk through all the steps you should follow to create videos your audience will love. Whether you’re a seasoned pro or working on your first video project, download this guide for insider tips that’ll help you navigate the production process.
Author Priscilla Ramirez is a customer success representative for channel and advocacy marketing at PR Newswire.
from Blogs http://ift.tt/29Yfq3a
No comments:
Post a Comment