The best way to get a journalist’s attention is to not only think like one, but to write like one.
Discover new tactics and inspiration to infuse irresistibility into your storytelling at the PR Writing Conference in Chicago, Aug. 10–11. Experts from State Farm, AARP Texas, and Leff Communications will give you the tools to transform your PR into totally persuasive narratives. You will learn how to:
- Recognize what is news to your media partners:
- Know how to frame your story in a pitch so it gets covered
- Identify the 10 cardinal sins of writing in your work: Errors that cause readers to dismiss your work instantly
- Turn a tiny staff into an analytical stats powerhouse: Work smarter, not harder
Writing in PR matters more than ever. Master the skills to get your story noticed, read and acted on.
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from PR Daily News Feed http://ift.tt/28O9jB2
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