Bumble, the dating app that requires women to spark the conversation—and pairs couples based on their Spotify preferences—is moving into the networking business.
This isn’t Bumble’s first step toward expansion. Bumble BFF was marketed toward young people seeking friendship. Now ,BumbleBIZZ will help users advance their careers through networking opportunities.
BumbleBIZZ will work in a similar fashion as Bumble BFF and Bumble’s regular (dating) version in that it’ll be location- and swipe-based. Think of it as LinkedIn in real-time. It connects you with users nearby—at conferences, airports or coffee shops.
“BumbleBIZZ was always part of the overall vision—to enable people to connect at the key engagement points in life. For love, for friendship and now for network,” Bumble co-founder Whitney Wolfe told TechCrunch.
Wolfe was more poetic in her comments to Time:
What is that one connection that changed the course of your career? That’s the connection we want to provide to people every day.
From Time on the app’s mechanics:
On the new feature, Bumble users can fill out a new profile, tailored to highlight their hobbies or professional accomplishments, so they’re not showing potential business contacts the same beach pics they might flaunt to a potential date. Otherwise, the mechanism is the same: users swipe left or right depending on the profiles they see, and like on the dating app, women have to make the first move.
It’s clear that Wolfe is looking to turn Bumble into a much broader relationship-fostering platform that goes beyond the romantic arena.
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Bumble expects to launch the feature this coming fall.
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