Tesco Mobile’s social media team fights snark with sass

Tread lightly when you’re thinking of talking smack on Twitter about the British telecom company Tesco Mobile. Its corporate social media team will strike back.

Take the case of Twitter user @MisterJoeLee. He recently tweeted the following:

Worst thing about me mother not answering her phone, is her voicemail reminding me that she's on the absolute poverty Tesco Mobile.

— Mr Joe Lee (@MisterJoeLee) July 2, 2016

Burn? Not so fast. Check out Tesco Mobile’s response:

Worst thing about me mother not answering her phone, is her voicemail reminding me that she's on the absolute poverty Tesco Mobile.

— Mr Joe Lee (@MisterJoeLee) July 2, 2016

Boom!

Other Twitter users took notice:

@MisterJoeLee @tescomobile winner winner chicken dinner... #TescoMobile wins comment of the century HAHAHAHA

— kelly carson (@kelly_tink1979) July 5, 2016

@tescomobile @MisterJoeLee YOU'VE JUST BEEN ENDED BY TESCO MOBILE

— Jack (@JaackJH) July 3, 2016

Need proof that the team’s sass was the right move? Here's a tweet from @ConanMurray:

@tescomobile @ffsOsian @MisterJoeLee This is it, the most lit tweet of the day. I might transfer to tesco mobile now...

— Conan Murray (@ConanMurray) July 3, 2016

WEBCAST: Get social media "next practices" from the big four platforms.

It turns out that Tesco Mobile has a history of standing up for itself on Twitter with gems like this:

@LiyahSummers When you realise your mates are ignoring you LOOOOOOOOL #nojoke

— Tesco Mobile (@tescomobile) June 30, 2013

It even has a history of matching the slang that Twitter users throw at the brand:

@officialiarefin S'up bro, we've got them fire tariffs for you cuz. What you wanting? 👊

— Tesco Mobile (@tescomobile) July 4, 2016

Tesco Mobile’s social media team summed up the company’s online voice and tone pretty well with this tweet:

@dh_oe Some say we walk on cracks because bad luck can't touch us. And that we beat up Chuck Norris. All we know is that we're Tesco mobile.

— Tesco Mobile (@tescomobile) July 5, 2016

It’s not the only social media team to embrace snark and “millennial speak” in its online outreach. IHOP has been successful on Twitter with its sassy tweets—until it went too far with a ill-received joke about breasts.

What do you think about the company’s social media strategy, PR Daily readers? What would you advise for other organizations?

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