Skechers is learning that its rival Adidas takes intellectual property—and its marketing decisions—very seriously.
Adidas execs will take Skechers to court over the accusation that Skechers’ Mega Flex offering copies the Adidas Springblade sneaker.
Here’s a side-by-side photo of the shoes:
.@adidas to Skechers: Stop ripping off our shoes https://t.co/CclKjdzply http://pic.twitter.com/ywK32GuCIm
— CNNMoney (@CNNMoney) July 16, 2016
Adidas released a strongly worded statement against the “It’s the S” brand:
Today, Adidas filed another lawsuit against Skechers. We will not stand by and allow others to blatantly copy our products and infringe on our valuable intellectual property. These shameless imitations tarnish the reputation of our brand and our people who work tirelessly to research and develop technical innovations and designs that help athletes make a difference.
We are the leader in footwear innovation, design and engineering, creating high performance shoes for athletes. We are a company of creators and makers who lead the industry to new standards, continually bringing the best in high-quality products to consumers.
This pattern of unlawful behavior and freeloading in the industry is outrageous and must end. We will take every legal measure possible to protect and defend our innovations.
This isn’t the first time Adidas and Sketchers have feuded over similar products.
In February, Adidas won an injunction against Skechers for a similar case. In that instance, a judge deemed that the Skechers Onix shoe was too similar in design to the Adidas Stan Smith sneakers.
Skechers’ crisis reps have not addressed the lawsuit in the press. Adidas is seeking a preliminary injunction and financial compensation.
(Image via)
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