Although it’s often the best way of reaching an audience, email marketing is no easy task.
Consider how many emails you have deleted without even reading them. Now imagine how many of your target recipients do the same when you send promotional emails.
Here are some key practices:
The subject line must be interesting and persuasive.
Before you open an email, what do you see first? It’s probably the name of the sender; the next thing you look at is the subject line.
Make the subject line interesting to compel your recipient to open it. If you are hosting a fundraising event over the weekend, it could be something like, “Any weekend plans?”
Don’t stop with merely piquing interest, though.
A persuasive subject line will compel your audience to open your email. Make sure it demonstrates that the email offers actual value to the reader. Customize it to individual recipients; the more specific it feels to the recipient, the better the chances of its being opened.
Tailor content to your target audience.
The content in your email should appeal to the audience, not to your organization. Write the email through your customers’ lens. That is the only way to increase email opens and interactions.
FINANCIAL COMMUNICATORS: Engage your financial customers without crossing regulatory lines.
The value of your email to the recipient will mean the difference between success and failure. Make them educational and informative.
Follow up.
It makes no sense to send a marketing email and not respond to the replies. If you do fail to engage, your audience will feel neglected and might never do business with you again.
Respond to each email that is sent to you; this keeps potential leads from falling through the cracks. If you’re short on time, you can hire a professional team to help. A DBA service provider can point you to the best tools that can make follow-up easier.
When in doubt, start small and readjust your strategy along the way.
Sujain Thomas is an IT professional who works closely with DBA experts.
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