Snapchat ‘Memories’ enable brand managers to repurpose content

There’s good news for social media managers who use Snapchat: Soon, not everything has to be produced on the fly.

The platform’s recently introduced “Memories”, which allows users to post pre-produced videos to its “Stories” section.

Memories will also act as a repository for saved snaps that can be reposted with new text and illustrations.

From the company’s blog:

Memories is a new way to save Snaps and Stories on Snapchat. It’s a personal collection of your favorite moments that lives below the Camera screen. Just swipe up from the Camera to open Memories!

It’s super easy to find the Snap or Story you’re looking for in just a few seconds by typing keywords like “dog” or “Hawaii” — that way you can spend less time searching and more time enjoying your Memories.

You can use Memories to create new Stories from Snaps you’ve taken, or even combine different Stories into a longer narrative! It’s fun to celebrate an anniversary or birthday by finding a few old Snaps and stringing them together into a new Story :)

We’ve also created a new way to send Snaps from Memories to your friends, or even post them to your Story. If you post a Snap you took more than a day ago to your Story, it will appear with a frame around it so that everyone knows it’s from the past.

WEBCAST: Get social media "next practices" from the big four platforms.

The move is a major one for Snapchat, which built its reputation on its temporary nature. Prior to Moments, users were limited to posting content that was captured within the app. This opens up the users’ entire camera roll.

However, Snapchat promised to backup only the photos that users post:

We realized that Snapchatters want to feel comfortable showing their Memories to friends while they’re hanging out together, so we made it easy to move Snaps and Stories to My Eyes Only — and avoid awkward moments when a friend stumbles upon a Snap meant just for you.

Memories is backed up by Snapchat. We won’t backup any photos or videos from your Camera Roll, unless you use one to make a new Story or add it to My Eyes Only. In that case, we’ll back up only the photo or video that you used.

Brand managers who were concerned about not being perfect in their Snapchat photos and videos need worry no more. The feature will roll out “selectively” to users over the next month.

It’s good news for those social media managers, but potentially bad news for users who have come to appreciate a certain look and feel of Snapchat content.

It will also enable brand managers to repurpose content from other platforms into Snapchat—a move that will almost certainly feel awkward to followers who have to watch six 10-second clips of a one-minute video.

How will the new feature play into your marketing efforts, PR Daily readers?

from PR Daily News Feed http://ift.tt/29qbJDY