Uber and Snap Inc. have announced a new partnership that lets riders unlock exclusive photo filters within the ride-hailing app.
Users can add the filters and send snaps to friends via the Snapchat app.
Uber’s latest improvements to its app include a feature that lets you choose a person as your destination instead of a location. Once the person is locked in and they’re on their way with the driver, Uber will prompt the user to send a snap to the person who’s waiting.
Users can choose from three customizable features filters: “Your ETA,” “Your Ride” and “Mystery.” When you choose a filter on Uber, it automatically opens Snapchat.
Here’s what it looks like on your phone:
You can now use 3 new Snapchat filters while riding in an Uber https://t.co/LJ9JEk6qQ4 http://pic.twitter.com/Z5EAbLBhkh
— Mashable (@mashable) December 21, 2016
Here’s how Uber describes it in a blog post:
Whether you want to let friends know when you'll arrive with our ETA filters, show how you roll with our ride filters or select a mystery filter for an added surprise, you now have a fun and social way to share you’re in an Uber.
RELATED: The 2017 Social Media Conference for PR, Marketing and Corporate Communicators at Disney World.
Users looking to add the friend-as-destination feature can follow these steps (via Uber):
- Sync your contacts with the Uber app.
- Type in a friend’s name in the “Where to?” box.
- Your friend will receive a request from Uber to provide their current static location.
- Once they accept, their location is used as your destination and you can be on your way.
From there, your friends will see updates on your ETA.
(Image via)from PR Daily News Feed http://ift.tt/2hZHM2N
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