A great PR campaign would be nothing without a great plan to measure its results.
Vanity metrics and padded numbers, though, do nothing to help you in the long run. Are you falling prey to these common misconceptions about PR measurement?
1. Myth: It’s all about impressions.
Truth: Stakeholders want to see exactly how your programs are helping the bottom line.
2. Myth: Measurement is just about the numbers.
Truth: Numbers might make up your data, but it’s the actionable insights behind them that count.
3. Myth: You’re a PR pro, not a data scientist.
Truth: In today’s business world, you have to be both.
Separate fact from fiction, and learn how to craft a bulletproof plan for measuring your campaigns during the PR Measurement Conference Webcast on Feb. 1–2.
You’ll be prepared to optimize your programs, prove ROI to senior leaders and wow stakeholders with your success!
from PR Daily News Feed http://ift.tt/2kJfrMI
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