Vincent E. Pacheco Blog: Why you should target potential clients at a Ragan event

Tuesday, January 31, 2017

Why you should target potential clients at a Ragan event

Ragan conferences attract nearly 2,500 attendees each year to the headquarters of top organizations such as Microsoft, Facebook, Disney, Coca-Cola, Con Edison and many others.

But why do vendors, agencies and consultants want to be there?

1. The Ragan event audience is a targeted market. Sponsors meet managers, directors, VPs and department heads in corporate communications, public affairs, HR communications, digital marketing, employee communications, public relations, marketing, social media and many other fields. Our attendees come from a variety of industries and organizations including aerospace, Fortune 1000 companies, nonprofit, finance, retail, government, hospitality, education and more.

2. Ragan gets creative to get people connected. Ragan offers a mix of traditional and inventive sponsorship opportunities, such as speaking as an industry innovator in a session or keynote, hosting a bonus breakfast or lunch session with demonstrations, wooing a niche group of attendees at a dine-around, displaying top work or demos at an exhibitor booth or presenting a TED-style talk to inspire new business.

3. Ragan makes it easy—and fun! Traveling, setting up big displays, preparing a presentation and networking all take time and energy. Ragan’s staff works hard to simplify the process and to put sponsors and sales teams at ease so they can focus more on building business and less on the details.

Check out the Ragan event lineup, and let us know you’re interested.