Some 57 million Americans listen to podcasts, and those numbers continue to grow. Leading companies such as Netflix have made them an integral part of their communications.
What’s the payoff? Here are three reasons businesses are flocking to start podcasts:
1. They’re mobile—just like your audience. Listeners can tune into your podcast from the office, the train, even the shower!
2. They’re human. Podcasts allow for greater emotion and personality than a bland newsletter.
3. They show off your expertise. Informative and educational podcasts establish your brand as an innovative, authoritative source.
Learn everything you need to start your own corporate podcast at our Podcasting Bootcamp for Business Communicators on Oct. 26 in Chicago. Digital expert Shel Holtz will show you how to produce an engaging podcast on a budget and prove the value of podcasting to your organization’s leaders.
Register here to tap into this lucrative channel immediately.
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