Thursday, September 22, 2016

What’s so great about Snapchat?

If you’re not familiar with social media, here’s the general progression of platforms:
  1. Kids find a fun platform, and its use spreads like wildfire among them.

  2. Kids’ parents catch on to the trend and create their own profiles on the platform du jour.

  3. Kids find another platform that their parents don’t know about, and the cycle repeats.

As purveyors of social media knowledge, we at Ragan do our best to create a presence on emerging channels long before they go the way of MySpace.

That’s why we’ve created a Snapchat account, and we encourage you to follow us at ragan_prdaily or use the Snapcode above.

What’s great about Snapchat?

  • It’s not intrusive. Snaps go to your “Story,” which followers have to tap to view.

  • You can save content. Snapchat famously deletes messages after a few seconds, but it recently introduced Memories, which lets you save your best content for later viewing.

  • It’s brand new. Perhaps “new to brands” is a better descriptor. The metrics aren’t on par with those of Twitter, for example, which makes now a great time to build a following, so you’ll be established and up to speed when better metrics arrive.

    Download Snapchat, and add us today! If you’re feeling ambitious, you can even add us by Snapcode (see picture). It’s actually a glorified QR code that you can use to add friends. Here’s how:

  • Take a picture of the Snapcode.

  • Open Snapchat and swipe down.

  • Tap “Add Friends.”

  • Tap “Add by Snapcode.”

  • Tap the picture of the Snapcode you just took.



from PR Daily News Feed http://ift.tt/2ddfOja

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