For technophiles and marketers watching the meteoric rise of this summer’s hottest mobile game—Pokemon Go—has been fascinating.
What might be more fascinating, however, is the ancillary stories that show how the game has infiltrated everyday life.
Some organizations are even using the craze to solicit awareness for various causes. For example, Muncie, Indiana’s Animal Shelter is reaching out to Pokemon Go enthusiasts and asking them to walk dogs while gaming.
A Facebook post on the shelter’s page carried the following message shortly after the game’s release:
It’s not only resulted in some happy, well-exercised dogs—it’s also led to some adoptions:
In response, Facebook chief Mark Zuckerberg commended the organization for how it used the social media platform to spread the word.
Shelter director Phil Peckinpaugh told BuzzFeed:
The exercise and stimulation for the dogs is the first priority. If we can get volunteers and adoptions, that's been the number one goal. Always.
The shelter story isn’t the game’s only unintended consequence. Pokemon Go has been credited with boosting gamers’ fitness levels by forcing them to walk their neighborhoods searching for the virtual critters. It’s also sparked Pokemon-themed bar crawls in cities like San Francisco, Cincinnati and Pittsburgh.
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Theme parks have seen a rise in admissions by offering discounts for Pokemon Go players, and some, like Tampa’s Busch Gardens, have offered events around the game.
Intrepid campaigners for Hillary Clinton have turned Pokestops into voter registration centers. Many coffee shops, restaurants and a ton of small businesses have reported an uptick in sales due to unwittingly hosting Pokemon hot spots.
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