This Is Your Brain on Drugs was a large-scale US anti-narcotics campaign by Partnership for a Drug-Free America (PDFA) launched in 1987, that used two televised public service announcements (PSAs) and a related poster campaign.
The 30-second version of the first PSA, from 1987, shows a man (played by John Roselius) in a starkly furnished apartment who asks if there is anyone out there who still doesn't understand the dangers of drug abuse. He holds up an egg and says, "This is your brain," before motioning to a frying pan and adding, "This is drugs." He then cracks open the egg, fries the contents, and says, "This is your brain on drugs." Finally he looks up at the camera and asks, "Any questions?"
In contrast, the 10″ and 15″ versions simply show a close-up of an egg dropping into a frying pan. This is accompanied by a voice-over saying in the 15″ version: "Okay, last time. This is drugs. This is your brain on drugs. Any questions?" The 10″ version omits the first sentence.
Read other answers by Vince Ferraro on Quora:
- What are some of the successful Singaporean brands?
- How do I go about branding myself?
- What are some good slogans for recycling?
from Quora http://ift.tt/2aluH27
No comments:
Post a Comment