3 speechwriting upgrades for superior communications

Great stories are eternal, but the ways in which they are presented change constantly. The Speechwriting and Executive Communications Workshop will help you upgrade your writing to meet the changing demands of successful speechwriting.

Apply these tips to your next speech:

• Old way : Acknowledge the elephant in the room with veiled references.

• Upgrade : Straightforward talk about the layoffs/pay cuts/setbacks first thing. Explain why things are the way they are.

• Old way : “How about those Chicago Bears?” Wait for nervous laughter or faint cheers.

• Upgrade : Tell a dramatic story: “On Feb. 4, 2007, the Chicago Bears suited up for one of the biggest games in franchise history…”

• Old way : Stand behind a lectern and read from a teleprompter.

• Upgrade : Walk into the audience and invite questions during your presentation.

The Speechwriting and Executive Communications Workshop will provide practical tips for writing speeches that provoke action. Led by Eli Lilly and Company’s former senior director of executive communications Rob Friedman, who teaches advanced techniques in storytelling and speech structure to write speeches for the ear—and the heart.

This event is held in locations around the country. Find out when The Speechwriting and Executive Communications Workshop will be in your area.

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