M&Ms unveils ‘coffee nut’ flavor

It released three new types of Peanut M&Ms, and allowed the general public to purchase them and vote for their favorite. The candidates were Chili Nut, Honey Nut and Coffee Nut.

The #MMSFlavorVote is still any nuts race. Check back for the winning flavor announcement soon. http://pic.twitter.com/vCqwDKhAR1

— M&M'S® Brand (@mmschocolate) July 20, 2016

This week, the company unveiled its winning flavor. Take it away, “Veep” and “Arrested Development” actor Tony Hale:

After months of fans voting, Yellow’s friend @MrTonyHale is ready to announce the winner of the #MMSFlavorVote!https://t.co/jjOqrnLFBp

— M&M'S® Brand (@mmschocolate) July 25, 2016

The voting closed June 17 with the disappointingly caffeine-free Coffee Nut getting the most love.

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Time reported:

The coffee-flavored morsels will hit shelves nationwide in August after being dubbed “America’s favorite peanut” during a contest that asked consumers to choose between three different varieties of the chocolates — coffee nut, honey nut and chili nut. Mars launched the promotion in March in order to coincide with the 2016 presidential election season, according to a press release from the confectionary company.

If you’re wondering whether the new flavor is worth it, here’s what Bustle’s Lily Feinn wrote:

If you are curious about the confection's flavor-profile, food blog The Impulsive Buy reviewed the three new flavors back in April. The reviewer likens the new flavor to " coffee Jelly Belly beans, except with a peanut." While they note that a robust coffee flavor or bitterness to balance out the sweetness of the candy shell was decidedly missing, the reviewer had an overall positive experience: " I can’t complain about the mocha vibe that resonates as soon as the shell begins to dissolve." The reviewer concludes that " while Coffee Nut is a welcome addition, the other two flavors taste more like novelties than anything else." Other food bloggers agreed that coffee nut is the best of the three, and the least artificial tasting — perhaps we made the right call after all. Good job, America.

As more companies seek to boost engagement and grab headlines, handing the reins over to consumers and enabling them to select new product lines or flavors is becoming an increasingly popular move.

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