PR pros intent on issuing a press release and calling it a day are quickly learning that this strategy doesn’t cut it.
A recent Fast Company article pointed out that media relations is really just a small (though still important) part of PR efforts.
However, public relations isn’t going anywhere. A recent Nielsen-inPowered study showed that earned media is still more effective in driving sales than branded content is.
With media’s scope evolving to include social media, content marketing, influencers, evangelists, thought leaders and more, it becomes necessary to understand how (and with whom) to build these necessary relationships.
One place PR pros can start is with tech-driven media intelligence.
A new infographic from MediaMiser shows how this can help communicators better understand their audiences—and to whom their audiences are listening.
“For the PR industry to grow,” the infographic reads, “it has to prove its ability to drive data-driven outcomes for clients. And that will take a more tech-driven toolset designed for the PR department’s changing needs.”
Check out the full infographic below for more insights:
from PR Daily News Feed http://ift.tt/2cvHETn
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