Periscope changes, partnerships highlight Twitter’s opportunities for brands

As live-streaming grows, so do the opportunities for content marketers.

Brand managers that create content on Periscope should know that the app is testing new features, including pre-recorded video, enhanced picture quality and graphics to live broadcasts.

Check out this video from Periscoper Alex Pettitt:

LIVE on #Periscope: Rocket Explodes in Florida, plus more of Today's Tech News #Tech https://t.co/BScXQyDcxB

— Alex Pettitt (@Alexpettitt) September 1, 2016

If you tune into the live-streaming app with any frequency, you’ll notice that the picture quality is far superior, graphics have been added and Pettitt is using pre-recorded video. This is a big departure for the platform, which previously only allowed users to broadcast whatever their phones were capturing at the time.

Periscope has been mum about whether it will roll out the features to its broader audience, telling Marketing Land: “We’re always testing new functionality that gives our broadcasters the ability to create great content.”

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Though Twitter remains silent about Periscope changes, the platform has announced how it plans to monetize live content—including Periscope.

Check out this post from retired tennis star Andy Roddick:

LIVE on #Periscope: Covering @andy_murray USOpen match thanks to @Chase #MasterTheOpen https://t.co/Vl9tU3DU8y

— andyroddick (@andyroddick) September 3, 2016

Twitter explained in a blog post how the partnership works:

For this year’s US Open, Andy Roddick has teamed up with Chase and Grey Goose to create a series of broadcasts that will add compelling, relevant live video to the existing #USOpen conversation on Twitter. Throughout the tournament, he will invite viewers to watch the broadcasts with him, giving his expert perspective on the matchups and gameplay and driving tune-in to the broadcast. Andy will also share his experience attending the US Open. During each broadcast, he will answer questions and engage with the audience, allowing viewers to take part in how he experiences the tournament. All of this will be live on Periscope and Twitter.

The move is part of Twitter’s effort to enhance its Amplify program, the goal of which is to partner content creators (such as Roddick) and brands (such as Chase and Grey Goose).

(Image via)

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