Today, on National Wear Red Day and throughout February, the American Heart Association’s Go Red for Women campaign will focus on heart disease and the strategies for preventing it in women.
In January, Nancy Brown of the American Heart Association and Ariana Huffington had lunch with a group of women. The conversation centered on heart health:
Woman’s Day has been positioned to align with the annual Live Longer & Stronger Challenge. They’ve partnered with Mayo Clinic and a nutrition expert to help women become more active, lose weight and improve their heart health.
Past and current participants are featured in a video (below) explaining their reasons for accepting the challenge. One woman decided it was time for a change when she learned she was pre-diabetic. Years ago another female participant, with no family or medical history of heart disease, suffered a heart attack that doctors are still at a loss to explain.
Another key player in raising awareness for women’s heart health issues is Macy’s. A corporate sponsor of Go Red since 2004, the retail chain has donated over $48 million toward research and prevention of heart disease in women. Macy’s also shares videos of employees whose lives have been affected by heart disease, how they handled it and whom they honor by wearing red.
From the woman who experienced open-heart surgery at age 3 to another who underwent the same procedure just a few years ago, each patient tells a story emphasizing the value of getting regular physicals to stay healthy:
You can view their stories here.
Knowing five basic numbers can empower many women to take control of their heart health. To prevent the onset of heart disease, women should be mindful of their:
- blood pressure
- body mass index
- blood sugar
- (good) cholesterol
- total cholesterol
They should also learn how these areas affect heart health. That’s where CVS is stepping up to help.
On Wednesday CVS Health announced its national sponsorship of the Go Red for Women campaign:
Donations to the AHA will be collected at CVS stores through Feb. 25, and free heart health screenings will be availible to women on Valentine’s day:
How are you and your health organization keeping the conversation on women’s heart health moving toward prevention?
from PR Daily News Feed http://ift.tt/2ksHlw0
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