Burger King offers ‘Adults Meal’ for Valentine’s Day

In what is likely a first for the fast-food industry, Burger King is offering an adult-themed Valentine’s Day meal at its restaurants in Israel.

Everyone knows that kids meals at fast food joints come with a toy. So does BK’s latest offering, but there’s a twist: The toy in this meal is kinky.

The Adults Meal is available to customers 18 and older, and it comes with two Whoppers, two orders of fries, two beers and one “romantic adult toy.”

The promo is the brainchild of Leo Burnett Israel, which produced this promo video:

From the video, it appears that the options are a silky sleep mask, a feather duster or a claw apparatus that I can only assume is used to help romantic partners check each other for head lice.

Either way, if you find yourself in Israel and feeling puckish, please buy one, tweet about it and post a link in the comments below.

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The promo is already gaining attention on social media, and Twitter users have mixed opinions:

I never thought I would have to kink shame Burger King Israel but here we are https://t.co/2ewWlJSuyJ

— emylouiz (@emylouiz) February 14, 2017

This signals the imminent demise of capitalism, right? https://t.co/0OAnqBvUeq

— conor (@carpeydiem) February 13, 2017

What do you think, PR Daily readers? Is the marketing gambit ridiculous, or innovative?

(Image via)

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