How to optimize your content based on consumer behavior

Even with all the evidence that content marketing works, it still can be a challenge to sell its effectiveness to your organization and clients.

After your company has committed to a content marketing strategy, it also becomes necessary to ensure that you’re getting the most out of it.

A standard content strategy approach starts with the business goals and objectives, content themes, tactics, key performance indicators and metrics. From there, you start the execution. You deploy your content, measure its performance and optimize it based on the analytics you gather.

A key element to optimization is understanding how your audience behaves and interacts with your content.

[RELATED: Ragan creates custom content, from white papers to emails to intranets and more! Find out what our team can do for you .]

Gaining a real understanding of audience behavior can be crucial to making sure your content’s performance moves forward, extending its life.

So, how do you do that?

There are a number of tools you can use, from Facebook Insights to Twitter and Google Analytics. When used properly, these tools can give you valuable insights into audience behavior and a deeper understanding of how your content is helping you achieve the business goals you laid out at the onset.

For more on how to get the most out of these tools, check out the infographic below from Salesforce:

from PR Daily News Feed http://ift.tt/2k41RSi