Announcing PR Daily’s 2016 Media Relations Awards Finalists

We asked to see your plan, pitch placement and earned media coverage. You displayed your hard work and imagination again and again in integrated marketing communications, issue/cause advocacy campaign, press event/media tour, use of video and many more.

Our judges have chosen the finalists. Next, they will study the finalists’ entries again and name the 2016 category winners of the Media Relations Awards, and we will announce these winners in mid-July.

To everyone who entered this year’s Media Relations Awards, we thank you for sharing your campaigns with us. It was very hard work to narrow the field.

Congratulations to the finalists!

Brand Messaging or Positioning

• “Asian Pop Artist, G.E.M. Crossover Campaign into North America”, Miller PR
• ALWAYS UNSTOPPABLE #LIKEAGIRL, Hill+Knowlton Strategies. South Africa
• Foster Farms Raises National Thanksgiving Turkey Fit for a President(ial Pardon), Fineman PR
• FT-Nikkei Sale and Partnership, Financial Times
• One Day Pay: Submit Today, Smile Tomorrow with Aflac, Aflac
• Revamping TIDAL’s Image as a Chart-Topping Music Streaming App, TIDAL
• RMANJ Dispels Myths Millennials Believe About Their Fertility, Reproductive Medicine Associates of New Jersey (RMANJ)

Cause Advocacy Campaign

• "Be Good To Each Other" on behalf of CustomInk, Coburn Communication
• Digital Deadwalkers: A Public and Media Relations Campaign, American Academy of Orthopaedic Surgeons
• Doritos Presents Doritos Rainbows – A Partnership with the It Gets Better Project in Celebration of the LGBT Community, Frito-Lay
• Invest in Libraries, The New York Public Library
• NorthPark50: Fifty Years of Giving, NorthPark Center
• Subaru Drives Home the Shocking Need for Pet Safety, Subaru of America

Crowd Sourcing Campaign

• Strayer Success, Ogilvy Public Relations
• Thomas’ English Muffins and Bagels Harnesses the Power of Hometown Pride with the “Hometown Breakfast Battle” Campaign, Vault Communications

Executive Visibility

• Building a Sustainable Health Care System, Cigna
• Driving Deloitte’s Brand through the Industry’s First Female CEO, Deloitte
• Executive Visibility for BoardProspects.com, Hollywood Public Relations
• Garnering Exposure in the Hospitality Industry for Top Interior Design Firm Hirsch Bedner Associates (HBA), Murphy O'Brien Public Relations
•  Patch of Land, NRPR Group
• Silicon Valley Comic Con, fortyseven communications

Global Media Relations

• Poland Patriot Surround Sound Campaign, Raytheon
• CES Unveiled Paris, Consumer Technoloy Association 

Governmental or Public Affairs Media Relations

• COP21 Communications Campaign, World Wildlife Fund
• RISE Scores Big with Abby Wambach Partnership, FleishmanHillard

Innovation Media Relations

• SITSum: The Social Influencers Travel Summit, Sensei Project LLC with Atlanta CVB
• T-Mobile’s Earnings Call Drinking Games, T-Mobile, Porter Novelli
• Uncle Ben’s- Ben’s Beginners™ PR Toolkits and Concierge Program, Porter Novelli

Integrated Marketing Communications

• #ShareResponsibly with KidsLink, AR|PR
• Delight My Delay, The Bait Shoppe
• NorthPark50: Fifty Years of Giving, NorthPark Center
• One Day Pay: Submit Today, Smile Tomorrow with Aflac, Aflac
•  Strayer Success Project, Ogilvy Public Relations
• The 2015 Aflac WorkForces Report, Aflac
  
• The Essence of Racing: Sunoco's Burnt Rubbèr, Allen & Gerritsen

Media Relations Video

• LEGO® NINJAGO™ American Ninja Warrior Triumph, Flashpoint PR
• Pets Unleashed, Porter Novelli
• Strayer Success Project, Ogilvy Public Relations

New Product or Service Launch

• From Farm Field to Fuel Tank: Opening the World's Largest Cellulosic Ethanol Plant, DuPont Industrial Biosciences/The Glover Park Group
• Guitar Hero Live Product Launch, PMK∙BNC
• Introducing A Bright Way to Travel - Brightline, Brightline
• Launch and Promotion of FT’s Time-Based Advertising Metric, Financial Times
•  Out of b8ta and in Stores, VSC
• Starwood Hotels & Resorts Invites Travelers to Stay Independent with Launch of its 10th brand, Tribute Portfolio, Starwood Hotels & Resorts
• T-Mobile launches Binge On with Un-carrier X, T-Mobile, Porter Novelli

Pitch 

• National Honesty Index, Creaxion
• The Upworthy Jump Ball, Allen & Gerritsen
• Westgate Resorts Veterans Day Vacation Giveaway, TJM Communications, Inc.

Press Event or Media Tour

• Ben & Jerry's Boston Flavor Launch, PRLab at Boston University
• Boys and Girls Clubs of America Youth of the Year, Agency MSI
• CES Unveiled New York, Consumer Technology Association
• Danny Pintauro "Beacon of Light" Tour, grapevine pr + consulting
• High Flying Results for Foxwoods, SHIFT Communications
• KBIS at the Mandarin, Agency MSI
•  Silicon Valley Comic Con, fortyseven communications

Response to Breaking News

• Advocating the flexible workforce, Hill+Knowlton Strategies
• Deliberate Fatal Crash of Germanwings Flight 9525: Publicizing Legal Expertise, Winuk Communications, Inc.
• Masglo´s Audacious Names, Agency: Fabiola Morera Comunicaciones Client: Masglo
• Netbase Media Outreach, Idea Grove
• Web Marketing Company Reverses the Cecil the Lion Controversy, Page 1 Solutions, LLC

Stunt or Special Event

• OLD SPICE MANO E MANO CHALLENGE, Hill+Knowlton Strategies South Africa
• Rise of Tomb Raider Launch, The Spaceship
•  SoCo Takes Flight with First Drone Delivery, Southern Comfort
• The Future of Healthcare: The CAPP Event that Redefined Patient-Physician Relationships, Scott Public Relations
• T-Mobile’s Earnings Call Drinking Games, T-Mobile, Porter Novelli
• Travel Tacoma Portland Campaign, JayRay
• Vault Communications Marks the Thomas’ Brand’s 135th Anniversary with Celebratory Event, Vault Communications

Trade Media Relations

• Back to Bourgogne, Burgundy Wines
• Crittercism iOS 9 Data, BLASTmedia

Use of a Celebrity or Personality

• Boys & Girls Clubs of America’s Alumni & Friends Club, Agency MSI for Boys & Girls Clubs of America (BGCA)
• Cetaphil Celebrates Camp Wonder 15th Anniversary, Cetaphil
•  I'm PsO Ready, Novartis Pharmaceutical Corporation
• Rise of Tomb Raider Launch, The Spaceship
• Slidely Teams with Grammy-Award Winner Trey Songz for In Slow Motion Campaign, Rainier Communications
• Strayer Success Project, Ogilvy Public Relations
• Xbox Time to Shine, The Spaceship

Social Media Campaign

• #ChevyGoesEmoji, Chevrolet
• No Fan Wasted: Activating Waste Management’s Social Media Followers, Waste Management

• PCI Social Media Campaign, Preferred Connect Insurance Center, LLC

• The Laughing Cow Love Your Local Events, Bel Brands USA/The Laughing Cow

Viral Media Relations Campaign

• Love Your Lawyer Day, Nader Anise Lawyer Marketing, Inc.
• Mother’s “Thank You Project” Goes Viral Via Innovative Media Relations, MediaSource

Grand Prize: Media Relations Campaign of the Year

Over $50,000

• Boys & Girls Clubs of America, Agency MSI
• Doritos Presents Doritos Rainbows – A Partnership with the It Gets Better Project in Celebration of the LGBT Community, Frito-Lay and Goodby, Silverstein & Partners
• Flywheel dominates taxi-hailing app competition by positioning itself against transportation giants, Uber and Lyft, VSC
• Innovative Media Relations Breaks All-Time Records, MediaSource
• NorthPark50: Fifty Years of Giving, NorthPark Center
• One Day Pay: Submit Today, Smile Tomorrow with Aflac, Aflac
• The 2015 Aflac WorkForces Report, Aflac

Under $50,000

• Asian Pop Artist, G.E.M. Crossover Campaign into North America”, Miller PR
• 2015 Most Dangerous Celebrity, Intel Security
• FT-Nikkei Sale and Partnership, Financial Times
• Invest in Libraries, The New York Public Library
• Silicon Valley Comic Con, fortyseven communications
• Strayer University, Ogilvy Public Relations

 

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