Tuesday, June 28, 2016

European Commission to bring antitrust charges against Google

Has Google gotten too good at its job in Europe?

Here’s a perhaps better question: Is Google’s online advertising too dominant there?

That’s what the European Commission is looking to find out as it brings antitrust charges against the search giant.

Google’s online advertising rivals in Europe have claimed that the company “abuses its dominance in advertising,” according to a recent report in The Wall Street Journal.

RELATED: Keep calm in a crisis with these tips.

Google reps are refusing to comment on the matter, and the European Commission has not yet released a statement about the matter. The company has already faced antitrust charges twice in Europe for boosting its own shopping offering in search results and for issues stemming from Android phone makers.

The complaint stems from Google allegedly thwarting websites from allowing ads that would essentially compete with Google’s.

How do you think antitrust charges would affect the search engine’s reputation in Europe, PR Daily users? How would you advise the company to proceed?

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