What gaming elements or mechanics, other than badges, are being overlooked by current social gaming applications?

Uh, how about social interaction? Don't you find it odd that so many social games don't offer much in the way of intrinsic social interaction. Can people engage in the types of behavior that so dominates social interaction in stories? For example, can they gossip about each other? Can they tell lies about each other? Can they make and break promises and deals? Can they demonstrate loyalty, perfidy, empathy, kindness, malevolence, generosity, nobility, or integrity?

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Chris Crawford on Quora:

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