“Game of Thrones” has been a cultural phenomenon since it first aired in 2011. Year after year it continues to shatter records.
Fans evangelize more viewers, and journalists spice up each season with the latest plot twists, fan theories and recaps.
Perhaps PR pros could have predicted the media coverage “Game of Thrones” would get. My curiosity led my team to discover how enormous the brand has become in five years.
RELATED: Learn to produce newscast-ready video and B-roll that media notice and fans share.
We compared featured press mentions from Games of Thrones’ season six to other hit shows. We discovered that the media power of Game of Thrones is staggering. We put the series head-to-head with The Big Bang Theory (the most watched TV show of 2015 with 21,065,000 average viewers) and House of Cards (arguably the most popular Netflix original series and online streamed content) to see how Game of Thrones compares on different broadcasting verticals.
The results will make any PR professional drool with envy or just marvel at the earned media juggernaut that creates ripples across the Internet. Make sure to check out the full interactive PR report to dive into more great insights.
Here’s an infographic with data from the report:
Sean Couch leads content marketing at TrendKite. A version of this article first appeared on TrendKite’s blog.
(Image via)from PR Daily News Feed http://ift.tt/2byQWBm
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