As Facebook increases its video capabilities, it’s looking toward the possibility of copying rival YouTube’s revenue-sharing policy.
In an interview with Bloomberg TV, Facebook’s VP for global marketing solutions, Carolyn Everson, said the brand wants to entice more content creators to view its platform as the first choice for sharing their videos.
"Content is incredibly important on Facebook and Instagram," Everson said. "We want to be a major distribution platform and we are trying to find different ways to help content producers monetize that content. We are exploring revenue sharing models."
That includes Instagram, which has an estimated 400 million active users. Instagram ads are expected to generate close to $3 billion by 2017, according to a report from emarketer.com.
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To compete with YouTube, it was nearly inevitable that Facebook would pursue the revenue-sharing model. If content creators are faced with the option of taking the glory and kudos that Facebook offers or the paycheck that YouTube offers, chances are they’ll default to sharing content there.
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