Las Vegas will finally have a major professional sports team.
The National Hockey League will welcome an expansion team to the city as early as 2017, which presents a new and interesting opportunity for marketers and brand managers. The NHL executive committee was reportedly unanimous in its decision to expand, but it still must pass a vote at the Board of Governors meeting on June 22.
Billionaire Bill Foley must come up with a $500 million expansion fee, but the majority of reports seem assured that his investment group will have no problem meeting it.
Thus far, the yet-to-be-named team has seen more than 14,000 season-ticket deposits, and it will play in the newly built 17,500-seat T-Mobile Arena, which is located near the famous Las Vegas Strip.
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In terms of marketing, Foley is said to be partial to naming the team the Black Knights—the same moniker as his financial services group.
The team has also committed to building a $17 million practice facility that the community would be able out of season.
Since the deal is not complete, there have been no official statements from either side.
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