Wal-Mart reintroduces its smiley face logo

Wal-Mart reintroduces its smiley face logo

The big-box retailer will bring back the familiar face—and marketing concept. Here’s how brand managers announced the news to staff.

Long before emojis littered our countless texts and tweets, Wal-Mart’s smiley face logo bounced its way through the company’s commercials. Now, the retail giant is bringing it back after a 10-year hiatus.

Need a refresher? Here’s Smiley in an old Wal-Mart spot:

Brand managers reintroduced Smiley—who was first introduced in 1990—at a recent employee meeting at its Fayetteville, Arkansas, headquarters.

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The brand’s chief marketing officer Tony Rogers wrote the following in a blog post:

As we were thinking through how to communicate our low prices to customers, we felt like it was time to bring back an old friend, and one of the most-recognized symbols of low prices … Smiley.

To give the old concept new life, marketing teams released a new spot with a new look for Smiley:

What do you think PR Daily readers, does the resurgence of Smiley mean more smiles for Wal-Mart?

(Image via)

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