McDonald’s is stepping up its efforts to compete with fast-casual eateries such as Shake Shack and Five Guys.
How? By including fresh beef in more of its menu items and restaurants.
The fast-food company started the trend in the Dallas area in May. More than 50 locations now serve fresh beef there. McDonald’s recently announced that 75 of its restaurants in the Tulsa, Oklahoma area would also start serving it.
McDonald’s frequently tests new menu items and to be competitive, it has upgraded some of its ingredients. In an effort to provide healthier options, it has stopped using high fructose corn syrup in its buns and uses butter in lieu of margarine.
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Earlier this year in an earnings conference call, McDonald’s CEO Steve Easterbrook said that the company has to be careful when rolling out fresh beef because of the possibility of “cross contamination.” Things could become costly for the company if kitchen upgrades are needed.
However, what the company spends in updating some of its kitchens, it might save in eliminating counter jobs.
The company is rolling out more automated ordering kiosks, which would eliminate the need for counter staff.
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