This story first appeared on PR Daily in November, 2015.
I love to watch the same television shows and movies over and over again.
Whether I’m doing chores, working on projects or trying to fall asleep, there is something comforting and familiar about having something I’ve seen before on in the background.
After a recent repeat viewing of Modern Family, I realized there is social media and PR inspiration in reruns.
1. Revisit old favorites
One of the best parts of watching a season of your favorite show again is seeing your favorite episodes. These are episodes that are still as good as the first time you saw them.
When going through past social media posts, look for posts that have high customer interaction. Posts that have lots of likes or comments are the types of content you should revisit.
Repurpose the content to make it fresh and post it as new on your timeline.
2. Find inspiration
Modern Family isn’t the only show I’ve found social media and public relations inspiration from. Shows like How I Met Your Mother and Agents of Shield are team favorites here, and ones that we’ve talked about before.
If coming up with new and exciting content is difficult for you, watching shows you like may spark your imagination. Use these new ideas to help you envision new blog ideas and social media posts and contests. You never know what will ignite creativity.
[RELATED: Escalate your social media game at Ragan's Disney best practices summit.]
3. Stay relevant
No matter how old certain shows are, their content and message remain as fresh as ever (my favorite classic show is Family Ties). When writing for blogs or social media, make sure that your content is useful down the road. You don’t want your work to be irrelevant and obsolete as soon as you post it. Data and facts may change, but strong writing endures.
What shows have you discovered social media lessons from, PR Daily readers? Please share them in the comments.
Natalie Peterson is a publicist with Three Girls Media. A version of this article originally appeared on the agency’s blog.
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