To succeed in 2016, marketers must have a robust mobile strategy.
Can’t believe it? Consider these stats:
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There are currently 6.1 billion active smartphone users in the world today.
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The mobile ad industry has grown by 34 percent in the last year.
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Mobile ad display revenue is expected to surpass desktop ads by 2018.
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So, what are people consuming on their smartphones? For starters, video.
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Video accounts for 45 percent of app traffic, and it’s expected to hit 60 percent over the next four years.
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Facebook averages 4 billion video views per day.
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Mobile video advertising has attracted $2.6 billion this year—a 70 percent increase from the previous year.
Marketers must adapt to mobile storytelling. Understanding the user experience and how to take advantage of it will win customers’ hearts, minds and eyes. Those who cling to desktop marketing tactics are sure to be left behind.
For more on the mobile revolution, check out theinfographic below from Yieldr:
from PR Daily News Feed http://ift.tt/2fK75WL
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