One of Ikea’s most recognizable products is getting a facelift.
The retail giant’s iconic blue and yellow bag known as the Frakta is being redesigned. The new version features green and white woven fabric with a green handle.
The notoriously durable bags cost around a dollar, and Ikea has reportedly sold more than 3 million a year in the U.S. alone since they debuted in 1996.
The organization contracted Dutch design firm Hay to redo the Frakta, and the new version does not include branding.
The old version will also remain available for purchase.
Reaction on social media has been generally positive:
We are loving the redesign of Ikea's iconic blue Frakta bag by Hay. Another excuse to visit @IKEAUK soon! https://t.co/34QTPd7UtR
— maynarddesign (@maynarddesign) July 13, 2016
I like! IKEA FRAKTA Shopping Bag Redesign - Hay Collaboration Announced at Democratic Design Day https://t.co/CpQYeNllv8
— Gail McInnes (@gailmcinnes) June 10, 2016
Love that IKEA has partnered with my favourite Hay, to redesign the iconic FRAKTA bag https://t.co/cWSUAwCHUF (plus a Tom Dixon collab!)
— Kat Hannaford (@KatHannaford) June 9, 2016
Ikea is also collaborating with designer Tom Dixon on a new line of furniture that aims to “explore comfortable, modular, flexible and lightweight seating for the modern home.”
Both of the announcements were made at Ikea’s Democratic Design Day.
What will you miss about Ikea’s iconic bag, PR Daily readers?
(Image via)from PR Daily News Feed http://ift.tt/2bSgqd8
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