Arby’s is upping the ante of its slogan, “We have the meats.”
The chain will debut what’s thought to be a fast food first—a venison sandwich, at 17 locations this fall.
Those locations will be in Wisconsin, Minnesota, Michigan, Pennsylvania, Tennessee and Georgia—which are also prime markets for hunters.
"Hunters hunt the meats, and we have the meats, so it makes sense for us to connect with them and offer a sandwich that they can’t get at any other restaurant chain," Arby's CMO Rob Lynch said in a statement.
The sandwich will cost $5, and it’ll feature a thick-cut venison steak (farmed, not hunted) with crispy onion and juniper berry sauce.
The company is going after hunters with its latest campaign, “It’s Meats Season.”
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Chipotle is debuting a new product, too—albeit for a very different reason.
Chipotle posted dismal third-quarter earnings. Restaurant sales dipped nearly 22 percent for the quarter, and revenue plummeted almost 15 percent year-over-year in the wake of high-profile food safety issues.
To change the tide, the company’s co-CEO, Steve Ells, said during an earnings call that investors should expect to see menu changes aimed at getting people back into their restaurants.
Ells opened the door to adding dessert and breakfast to Chipotle’s famously simple menu.
The company pulled the plug on more Shophouse noodle restaurants, but Ells hinted that the company may shift its focus to their burger and pizza restaurants, Pizzeria Locale and Tasty Made.
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