Investor Relations Study: Over 60% of Wall Street Investors Use Mobile Devices

Hopefully, institutional investors are not texting-trading while driving, but the results from the 2016 Shareholder Confidence 365 Study indicate they look up from their Bloomberg Portal once in a while. The comparative flip-flop with individual investors is perplexing: perhaps the tools favored by Main Street are not optimized for smart mobile user-experience (UX).

What shareholder communications leaders can do to assure a smart UX for visitors is build/design your IR website to be responsive. Responsive design automatically displays content based on screen size, platform and orientation.

One important caveat: Most IR websites cannot be built with responsive design if your main corporate site is not responsive.

Generally, IR websites are constructed using the corporate site’s look-and-feel, or to use webspeak, using the corporate website’s cascading style sheet (CSS).  The use of the CSS assures that shareholders have a consistent experience navigating throughout a company’s entire website.

Here are some examples of the sites we host. We can build a variety of design formats – at a variety of service packages to fit into a budget.

• http://ift.tt/2ci3Nrg
• http://ir.hertz.com/
• http://ift.tt/2c7CEot

For more on the Shareholder Confidence 365 Study, request the full 30-page hardcopy report now.

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About the study

Initially launched in 2012, the Shareholder Confidence 365 Study is an ongoing survey targeted at two key constituents with whom public companies communicate: institutional investors and individual investors. It was the first study of its kind — directly asking investors how they consume investor relations content. In 2014, we published an updated study.

For this 2016 iteration, we have segmented and compared the results between institutional investors and individual investors. To date. we have accumulated over 6,870 responses from a pool of 16,000 buy-side analysts & portfolio managers and from over 15,000 long-term holding retail investors. There are 29 questions.

Questions include:

• How often do you visit IR websites?
• Why do you visit IR websites?
• Do you use Twitter for stock research?
• Would a CEO video instill trust?
• Do you use earnings estimates?

The inbound response ratio is 1:3, Wall Street to Main Street. All of the data is unedited, except for any typos within the comments and the exclusion of inappropriate comments.

Click here to request the free Shareholder Confidence 365 Study.

Author Bradley H. Smith is Director of Marketing, Investor Relations and Compliance Services at PR Newswire and Vintage.

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