Kit Kat garners positive PR for campus theft response

Kit Kat scored a major social media win this week when it leapt to action following one of the strangest heists in college history.

It all started when Kansas State student Hunter Jobbins tweeted this:

Left my car for maybe 15 minutes in front of the dorms and I come back to this. College man http://pic.twitter.com/KlDx5BtXLX

— Hunter Jobbins (@jabbins) October 30, 2016

The tweet picked up plenty of attention, and even caught a brand manager’s eye:

@jabbins Who steals someones Kit Kat?! WHO DOES THAT?! Shoot us a DM and we'll replace it for you 🍫

— Kit Kat (@KitKat_US) October 31, 2016

So, what did the chocolate company do to make it right? They provided Jobbins with a carful of Kit Kats: 6,500, to be exact. Check it out:

.@Jabbins making it rain on #NationalCandyDay 🍫☔️🍫 http://pic.twitter.com/tfcGQN7qQW

— Kit Kat (@KitKat_US) November 4, 2016

Student @jabbins gets sweet revenge after hungry Kit Kat thief strikes https://t.co/hedz4qGSzH http://pic.twitter.com/T1ZEuFOR8S

— TODAY (@TODAYshow) November 5, 2016

JUST ANNOUNCED: The 2017 Social Media Conference for PR, Marketing and Corporate Communicators at Disney World.

The only thing missing from this story is redemption for the original thief. Jobbins said he would have welcomed him or her to share in the bounty.

“If the Kit Kat thief is reading this or keeping up with this, I would love for you to come and tell me, and I’ll give you a big hug, a thank you and a lot of Kit Kats,” Jobbins told reporters.

What do you think of the brand’s quick response, PR Daily readers?

(Image via)

from PR Daily News Feed http://ift.tt/2fe1mqa