The transition from entertainer to celebrity depends largely on someone’s ability to tap into the public’s curiosity.
Thanks to social media, we now have instant access behind the veil to life in the limelight. Certain celebrities have mastered social media and use it to create strong brand identities.
As we celebrate the launch of PR Daily’s 2017 Digital PR & Social Media Awards , we want to honor the personalities whose social media strategy has shocked, inspired envy among and brought laughter to their legions of followers.
1. Kylie Jenner
The reigning queen of Snapchat has been elusive about the precise number of followers she’s amassed throughout the year. Although those metrics aren’t made public, Snap Inc. has confirmed that she remains the most followed person on the app, a status she’s held since 2015 .
Her followers tune in for sneak peeks at her popular lip-kit launches, the latest luxury cars she’s driving or videos of her greyhound puppies, or just to watch her stare at herself and lip-sync. Despite her need to share every moment, Jenner remains elusive and shares few personal details.
2. The Rock
Dwayne “The Rock” Johnson had a big year on social media. He launched a YouTube channel in July to promote his production company Seven Bucks Digital Studios, which quickly garnered a following of 1.6 million subscribers.
Using a combination of comedy sketch videos, Q&As, celebrity interviews and the help of popular YouTube stars like Lilly Singh, Grace Helbig, Gigi Gorgeous and Roman Atwood, The Rock has created a channel that appeals to the masses.
3. Kim Kardashian West
Kim Kardashian West has redefined celebrity in the digital age. In 2016, her absence from social media was more notable than the content she did post. Following a traumatic armed robbery in a Paris hotel, Kardashian went radio silent on all social media channels.
Her 90 million Instagram followers rejoiced when she returned to social media in early 2017 with a seemingly more subdued, family-oriented image.
4. Kanye West
Kanye West has always been considered a controversial figure on social media. His career as a hip-hop icon, producer and fashion influencer is often overshadowed by his outlandish rants on Twitter. It doesn’t matter whether his 26.9 million followers find his rants worrisome or hilarious; he always ends up making headlines.
After he joined Instagram in 2016, he gained 2.3 million followers with ease, only to share grainy snapshots of pieces from his fashion collection.
Sports Illustrated model, cookbook author and host of “Lip Sync Battle,” Chrissy Teigen is anything but shy, and her tweets prove it. She tweets about body positivity, parenting and her love of food, but her most notable online activity is taking down trolls with wit and sass.
Her 3.48 million Twitter followers love to watch her take on everyone from Piers Morgan to your neighbor Debbie . For adorable videos of her daughter, sneak peeks at recipes she’s testing and photos of her dogs, Puddy and Pippa, join her 9.8 million Instagram followers.
“Pretty Little Liars” star Shay Mitchell uses her social media presence to celebrate the luxurious side of Hollywood. Her 15.2 million Instagram followers are privy to her enviable vacation photos of locales such as Tulum, Mexico and Rwanda. While on Snapchat, she shares her point of view from the hair and makeup chair or her strenuous workouts with her personal trainer.
In 2017, she’s already parlayed her passion for social media into a partnership with beauty brand Smashbox and a reality TV show .
7. DJ Khaled
Hip-hop artist and producer DJ Khaled is known for his inspirational catchphrases and unstoppable ambition. He uses Snapchat to share his message of optimism. Whether he’s out on his jet ski, showering, eating cereal or watering his houseplants, Khaled uses both the mundane and exciting moments of his life to share the major keys to success.
He even shared the birth of his first son live on Snapchat while his latest album, Major Key played in the background, proving that no moment is too personal to be shared with millions.
Which celebrities do you think deserve a social media award? Should your own social media strategy earn you fame and fortune? Enter the 2017 Digital PR & Social Media Awards today!
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