If there's one thing you can associate with millennials, it's their frequent use of social media.
Many marketers mistakenly think there’s a single, straight path to capturing millennial customers.
If you take an approach that uses social media, here are three things to consider:
Use numbers. Statistics will help you identify whether social media can act as your bridge to millennials. Almost 90 percent of millennials are active on Facebook, more than 70 percent use YouTube, and over 60 percent rely on Google. Instagram has the lowest percentage of millennial followers, with only 34 percent. Use data to set your priorities; then determine which platforms to use.
Be unconventional. Millennials are an untraditional generation. Many do not value traditional marketing in the way that Baby Boomers do. They also spend more time on computers and smartphones than they do watching TV or listening to the radio.
Take a digital approach. Although handing out flyers and knocking on doors can get attention for your brand, the digital age renders these traditional methods inefficient and costly. Using social media and buying online ad space can be more dynamic. If you aim to entice young people, position your advertisements on relevant websites.
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Social media has helped many marketers reach millennials, but it isn’t the only answer. To determine whether it’s the right path for your business, do your research and ask your audience.
Kara Masterson is a freelance writer from Utah.
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