How social media monitoring helps marketing efforts

For all the time we spend talking about social media marketing, one of its most important aspects is can be the most overlooked.

Communicators can be so focused on broadcasting messages that we forget that social media implies a two-way communication flow. If you’ve fallen into this trap, it might be time to reevaluate your online monitoring game.

Salesforce breaks out brand managers’ social media approach into five main areas:

1. Listening

2. Monitoring

3. Analytics

4. Intelligence

5. Management

When these areas work together and complement one another, brand managers can find success.

[RELATED: The 2017 Social Media Conference for PR, Marketing and Corporate Communicators at Disney World.]

Take Wendy’s, for example. Their social media team’s flair and distinct voice, along with how they approach social media monitoring, have improved the brand’s conversations and interactions online.

Not every social media manager should snark it up, but having a clear path that takes you from listening to responding is good for any organization.

For more ways that you can improve your social listening, check out Salesforce’s infographic below:

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