Twitter’s six-second video platform has ended, and in its place is an app that will enable users to upload videos of varying lengths directly to Twitter.
Nearly four years after Twitter announced the app—which created several influential users who called themselves “Vine stars”—the company is officially pivoting the app to serve longer video content.
Twitter first announced in October 2016 that Vine would be chopped, and it encouraged users to download their Vines if they wanted to keep them for posterity:
Update - the Vine app will become the Vine Camera on Jan 17. Please download your Vines before then! More here: https://t.co/zrE1oDTx48
— Vine (@vine) January 4, 2017
[RELATED: The 2017 Social Media Conference for PR, Marketing and CorporateCommunicators at Disney World.]
Brand managers who used Vine as a platform to share their messaging should take advantage of the opportunity to download their videos—if only to prove that you were there (or upload to other platforms). Cnet.com has a handy guide to downloading your content, and Vine.co will remain as an archive.
Just like its rivals Facebook, Snapchat, Instagram and Google, Twitter has realized that true value in social media lies in video and a platform’s ability to disseminate it.
What do you think about the move to nix Vine, PR Daily readers?
from PR Daily News Feed http://ift.tt/2k0HdmK
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