Which would you prefer to read: A block of text filled with confusing statistics or a stunning infographic that makes data easy to understand?
It’s likely you chose the latter—as would many readers in 2017. Here are a few reasons this communications tool is certain to grow in popularity this year:
1. They’re data-driven. New technology allows us to harness more data, and infographics allow us to simplify those numbers for audiences.
2. They’re visual. Millennial audiences are drawn to visual content—it’s a major reason Snapchat and Instagram are so popular.
3. They’re easy to share. You wouldn’t post a research report on Pinterest, but you would share an infographic.
Want to add infographics to your communications strategy, but don’t know where to start? Join us for the Engaging Infographics Virtual Summit, beginning at noon Central time on Jan. 27. Experts will guide you through the processes of creating infographics and getting them in front of the right audience.
Start creating infographics that capture attention and inspire action—register today!
from PR Daily News Feed http://ift.tt/2jGVqJ7
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