You’ve read it all and done it all, and you’re already tired. Where are you supposed to find the energy to put them into practice?
We put too much pressure on ourselves when setting goals for the new year. January is no longer exciting; it’s now a chore.
How you approach your goals throughout the year makes determines whether you’ll achieve them. Try these steps:
Write them down
Too many people rely on memory. (Even worse, some establish vague, uncontrollable PR goals: more business, a new job, etc.)
You can use a bullet journal or a regular notebook; you might also use apps. Break them down into monthly and weekly milestones.
Do one small thing each day
Once you have your PR goals divided into monthly and weekly easy-to-achieve bites, break those weekly goals into daily tasks.
Send that email, check Google Analytics, connect with a journalist on social media, call a potential client, or write that blog post you’ve been putting off.
Several things will happen:
1. You’ll feel good, because you’re moving forward.
2. You’ll get used to it; in no time, it will become a routine.
3. You’ll see daily, weekly and monthly progress.
Review your goals regularly
Doing so keeps you from falling into the busyness trap and forgetting about them. It reminds you that you’re on the right track and gives you confidence to push forward.
Celebrate small victories
Offer yourself (you can involve your team as well) a reward that’s important for you.
Try that new restaurant in your neighborhood, have a day at a spa, or spend a full day with your loved ones.
Corina Manea is the founder of NutsPR and the chief community manager of Spin Sucks and Arment Dietrich. A version of this article originally appeared on Spin Sucks.
(Image via)from PR Daily News Feed http://ift.tt/2jUQhwJ
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