That’s what happened recently after the company’s social media team posted this to its Twitter account:
Shortly thereafter, Twitter user @NHride (whose account has since been deleted) posted this:
Apparently, Wendy’s takes the “fresh never frozen” claim very seriously. Its retort came swiftly:
@NHride Sorry to hear you think that! But you're wrong, we've only ever used fresh beef since we were founded in 1969.
— Wendy's (@Wendys) January 2, 2017
That’s when things got a bit chippy:
@NHride Where do you store cold things that aren't frozen?
— Wendy's (@Wendys) January 2, 2017
Thuggy-D then brought McDonald’s into the conversation:
It was a big mistake:
@NHride You don't have to bring them into this just because you forgot refrigerators existed for a second there.
— Wendy's (@Wendys) January 2, 2017
Though user deleted the account, thanks to Twitter user @Fraxtil, the interaction went viral:
if you're having a bad day today, just remember that you didn't get dragged by a fast food company on twitter http://pic.twitter.com/gUSuHwZLQR
— ΓRΛX@MAGFEST (@Fraxtil) January 2, 2017
RELATED: The 2017 Social Media Conference for PR, Marketing and CorporateCommunicators at Disney World.
Anderson Cooper even mentioned it on his show:
.@andersoncooper gets to the meat of Wendy's Twitter beef in #TheRidicuList https://t.co/KqvOax7JAH
— Anderson Cooper 360° (@AC360) January 4, 2017
Wendy’s team is continuing to disperse sass to gain momentum and build a reputation:
He actually put that as his bio ☠️☠️☠️ @Wendys http://pic.twitter.com/5WaUbtdmEb
— Faliq Fahmie (@faliqfahmie) January 4, 2017
@VXMVX_ No that's not our trash
— Wendy's (@Wendys) January 4, 2017
@caseyarnold23 You dropped your name tag http://pic.twitter.com/O7OpUP012p
— Wendy's (@Wendys) January 4, 2017
The tactic is working—millennial consumers are eneared to the company’s snarky style. Check out these replies and bask in the team’s cleverness.
(Image via)
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